Intelligent automation (IA) and Artificial Intelligence (AI/ML) have finally come together to produce a complete curriculum of waterfall “digital first” marketing that includes:
- Variable messaging
- The most relevant service, sales and parts offers
- SMS, social, email, landing pages, purls
- Eye-catching direct mail
- Advanced personalization
- Analysis/reporting
A virtual thinking machine, the SaaS-based marketing solution views a customer’s journey, over time, from a holistic approach (the journey).
Ease-of-use translates into a simple user interface comprised of drag & drop pre-staged resources (media templates, customer datasets, media sequencing suggestions, etc) .
A holistic platform results in more targeted messaging and consistency between dealership/dealer group and OEM/Captive/agency.