Featured modules

ClicMotion features a suite of pre-staged communication modules targeting common touchpoints, issues and opportunities within the automotive space.
An easy-to-follow workflow makes it to simple for the user to create campaigns by just dragging the chosen module into the ClicMotion engine and modifying to align specifically to their brand and/or changing market conditions.

A user can also opt to create a specific workflow via the system’s click & create technology… in just minutes. Moreover, each workflow has the capability of communicating with another department’s workflows, resulting in more horizonal customer communications versus the typical vertical departmental silo communications.

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Lease/Loan Retention

The ClicMotion platform offers a retention workflow that manages the lease and loan portfolio through the critical last stages of the EOT process (120, 90, 60, 30, 0 days).

The platform’s AI engine analyzes each individual’s situation (at risk, high value, excess mileage, service loyalty, etc.) and personalizes the communications to increase the probability of that owner remaining loyal to the dealer/brand.

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Sales Conquest

When a marketing opportunity presents itself, ClicMotion is ready to target competitive brands with omni-channel communications via proven creative and AI-based based customer lists—executed in days, not weeks.

These lists may include pre-approval offers in cooperation with your financial institutions. Analytical reporting provides results of the campaign’s ROI at completion and the AI/ML engine utilizes the data as system learnings for future data models and list generation.

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Warranty Recall

Recalls have become high visibility for many brands, especially if related to safety – the federal government now demanding particular performance levels for key safety related recalls. To reach completion rates within an acceptable timeframe, the ClicMotion omni-channel recall workflow (campaign) produces the official NITSA mailer/envelope, then supplements the process with email, SMS, appointment landing pages, embedded video, supplemental direct mail with coupons, etc. This workflow is highly effective in driving owners to the dealership.

Service Reminder

ClicMotion provides a robust workflow that capitalizes on all the omni-channel communications within the framework of true waterfall service marketing. Built-in flexibility allows the user to quickly modify timing, imagery, templates, and rules to better fit a brand, market, season, current corporate goals, etc.

Still driven by rules derived from AI/ML system learning, the service reminder program can be set for seasonal coupon inserts, and at times informational content such as telematics-driven messaging/offers from data received from the vehicle. This most essential ClicMotion cadence produces recurring (automated) service marketing messages. Additionally, “On-Demand” quick turn campaigns can be activated (e.g. tire, brake promo campaign, etc.) at any time.

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Service to Sales

This workflow is aimed at converting service drive opportunities to potential showroom opportunities every day. The platform utilizes AI to identify customers with service appointments who have been identified with a high “in-market” new vehicle purchase status.

This daily process utilizes omni-channels such email and SMS (both with embedded offers and links to new vehicle promotions/branding).

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Parts Marketing

ClicMotion offers an array of workflows targeting incremental accessory sales, wholesale part sales, seasonal promos and more. Setting omni-channel messages that drive customers to the desired outcome (sales, product value and embedded videos) often makes up for missed opportunities such as after the F&I process, when accessory options have likely been skipped over or rushed.

An omni-channel module can be set to drive incremental accessory sales, days after the sale, that features only the accessories made for that vehicle. Channels include email, SMS, landing pages, embedded videos, etc.

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Connected Car

The ClicMotion platform seamlessly dovetails “vehicle centric” data (telematics) with corresponding “customer centric” data. This omni-centric data paired with AI/ML learnings allows ClicMotion to present “smart offers” in a most targeted manner.

For example, Connected Car (CC) subscription renewal offers can be presented at a specific time with a variable message and targeted coupon (complementing the CC functionally most utilized by individual customer) at the precise time it has the highest probability of renewal conversion. Any entity within the umbrella organization that utilizes the ClicMotion platform can cross-communicate via the system’s AI/ML advanced personalization functionality.

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