ClicMotion is a SaaS-based marketing solution that views the customer from a holistic approach over time (the journey), no matter the department (sales, service, parts). Moreover, the platform enables tighter cooperation between the dealership/dealer group and the OEM/Captive/Agency for consistent and more targeted messaging. The major industries serviced by ClicMotion are Automotive, Financial, Advertising, Telematics, and PowerSports.
Industries
Automotive
The ClicMotion platform was designed for the automotive industry. This industry specific approach combined with state-of-the-art technology and AI/ML capabilities, enables ClicMotion to deliver a robust omni-channel solution via a SaaS model (compared to the heavy enterprise models of our competition).
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The result is a solution that requires minimal client investment (both dollars and manpower) with enterprise installation times in weeks, not years. All the heavy lifting has been done on the ClicMotion side, not on the client’s side .
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Financial
The ClicMotion platform was designed to support any financial institution (including Captives) that support dealers. Datasets and media templates are designed to support monthly statements, EOT communications, marketing offers, etc.
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ClicMotion supports many media channels ideal for pre-approval offers (retention or conquest). Communications can be highly personalized when contract data is made available to the system; the system has the ability to modify offers depending on the customers situation (in-equity, excess lease miles, age/miles of vehicle, etc).
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Advertising
Advertising agencies can now manage an omni-channel platform on behalf of their client. With ClicMotion, an agency can utilize their resources to provide timely and integrated omni-channel campaigns (down to the dealer-level on behalf of their OEM and/or Captive).
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Agencies have the marketplace knowledge and expertise to extract the campaign dataset, select the template, and apply the proper messaging/branding. With the ClicMotion platform, agencies can deploy with dealer/customer content variability (for those dealers enrolled on the approved campaign.)
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PowerSports
Related to the auto industry, PowerSport marketing presents many of the same and many additional challenges than that of the auto industry. PowerSport operations tend to be single locations with multiple brands, DMS systems tend to be more non-traditional in nature, and sales cycles are more seasonal in nature. So, the ClicMotion platform was put to the test, applied to MotorSports marketing first.
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If it could be successful in MotorSports, it would surely take the lead in the auto industry. The platform was proven successful by 120+ MotorSport dealers. See www.ready2ridemobile.com for more PowerSport industry insight.
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Telematics (Connected Car)
The ClicMotion platform was designed to take advantage of the vast amount of valuable vehicle centric data, dovetailing it with existing customer centric data. The end result is a better understanding of how an individual customer relates to his/her specific vehicle.
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The analysis is conducted seamlessly within the system’s AI/ML logic providing constant learnings. When an organization views vehicle/customer data holistically, the traditional departmental (sales, service, and parts) silos begin to come down. ClicMotion enables omni-department/omni-channel communications through the eyes of the customer and the headlights of the vehicle; always moving forward, keeping customers connected via ongoing telematics subscription renewal efforts.
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