ClicTechnologies announces acquisition of TSG's PSA division
ClicTechnologies acquired the Project Specific Application (PSA) division of The Solutions Group, Inc. (TSG), enhancing personalized print capabilities and adding a highly technical team to accelerate platform delivery.
ClicTechnologies, parent company of ClicMotion and ClicTell, acquired the Project Specific Application (PSA) division of The Solutions Group, Inc. (TSG), a Michigan corporation. The addition of PSA to the ClicTechnologies family of companies will enhance the offering in numerous ways. Not only does PSA contribute dynamic technology that will enhance variable, personalized content creation and print capabilities, but it also adds a team of highly technical professionals that will accelerate the effectiveness and implementation of the platform's solutions.
Prior to the acquisition, ClicTechnologies and TSG successfully partnered on projects in the automotive space, leveraging the technology integration between the two platforms. This integration takes the omni-channel marketing platform to a new level, utilizing the proven PSA technology to ensure accurate and highly personalized print.
PSA's technology enhances the proofing functionality of ClicTechnologies platforms by providing real-time proofs and checking for errors in the customer data prior to sending for print, while at the same time allowing users to seamlessly create print campaigns that are cohesive with their other media. The technology also unlocks the ability for customers to have near real-time traceability and visibility of each mail piece in their print campaign from start to finish.
The result for the client is the ability to turn around a print campaign and have it in the postal system within four hours of submission when leveraging one of ClicTechnologies' digitally connected print partners.
PSA also has technology that is being utilized in other verticals including healthcare, personalized stationery, direct-to-consumer fulfillment, and restaurant menu building. The plan is to expand that technology to other facets of the ClicTechnologies suite of product and solution offerings as quickly as possible.
This combination will position us to take our state-of-the-art, omni-channel marketing platform to the next level.
"The tie-in between ClicTechnologies' omni-channel platform and operating infrastructure and the PSA process-driven technology and tech team provides the marketplace with such a unique and powerful end-to-end solution," said TSG CEO, Roger Rupp.
"On behalf of the Clic family, we would like to welcome the PSA team. We are looking forward to joining forces," said Mike Doobay, CEO of ClicTechnologies. "This combination will position us to take our state-of-the-art, omni-channel marketing platform to the next level by providing proven, smart technology processes to ensure the client's highly personalized print campaigns are executed flawlessly, timely, and efficiently the first time."
About The Solutions Group (TSG)
Since 1993, The Solutions Group, Inc. (TSG) has been working with companies to leverage data and technology in many areas of business. Solutions range from high-integrity, automated print and manufacturing systems to customized, data-driven order and content management.
About ClicTechnologies
ClicTechnologies' subsidiaries, ClicMotion and ClicTell, are SaaS-based companies providing their clients and their agencies the latest in omni-channel marketing capabilities driven by artificial intelligence and advanced personalization.
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