Using advanced intelligence, Clicmotion’s intuitive engine transforms data into information that results in actionable knowledge for the automotive marketer. Reacting to each owner’s milestones and activity throughout their customer journey, the platform’s Intelligent Automation walks the user through executing the most timely, compliant and effective omni-channel campaigns—all within one simple, scalable and supportable ClicMotion platform.
Solution features
Omni-Channel
Though ClicMotion has multi-channel capability, the automated platform has built-in waterfall intelligence, meaning it takes a digital/mobile first approach before opting for more costly direct mail and BDC communications.
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For example, although a campaign may kick-off with an email and SMS, a parameter could be set for direct mail such as:
• in the event an email was or wasn’t opened
• a time delay of 3-days if not opened, within 1-day if opened, etc.
• postcard or self-mailer as indicated based on actions taken in email and SMS
• the content of the DM may vary depending on recipient’s prior action or inaction
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Intelligent Automation
Utilizing Artificial Intelligence (ML/AI) technologies, the system captures, stores and analyzes data for ongoing predictive program intelligence. That intelligence is what drives your automation strategy running in the background creating the right media, at the right time, with the right variable message(s) for the greatest possible results/ROIs.
Advanced Personalization
The intelligence-led platform leverages customer information (behaviors, preferences, activity, location, etc.) in composing the ideal combination of messaging and offers. Along with other criteria fueling the rules-based communication cadence, personalization is key to maximizing sales, retention, and profits.
AUTOMATED MARKETING
The ClicMotion platform offers both recurring and one-off communications, in addition to opt-in/out functionality. Recurring “automated” workflows ensure a customer centric approach to all customer journey communications, with one-off or “on-demand” communications ideal for augmenting on-going communications and the announcement of special events or offers.
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The “On-Demand” campaign process is similar to cadence setting and typically takes less than 10 minutes to complete, following a simple and intuitive 7-step menu-driven format (pulling data directly from the dealer’s DMS system).
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Datasets
The platform makes it easy to extract data you can be confident is a great fit for your specific campaign(s). In the event a particular data need arises, it also allows you to quickly extract and manipulate the data whether it is from your DMS data (first-party) or imported into ClicMotion via a third-party source.
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Additional functionally includes quick drill-down (Customer 360) to the customer level to access prior ClicMotion customer journey communications.
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ASSET MANAGEMENT
ClicMotion’s library of dynamic “drag and drop” media templates was at the top of our list of must-have features. Robust and also built for customization, If the desired content is not in the existing library, the system makes it easy to import new content (pictures, graphics, etc.).
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The system will automatically format according to the template and media selected. This process is similar to how SMS creative automatically formats to mobile enabled. Also, text modifications can be made simply, as if editing in Microsoft Word. Videos, landing pages, and coupons can also be added in a similar manner.
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No coding skills required
Responsive emails
Build from scratch or choose from the catalog
Reporting and Analytics
Standard reports include Campaign Performance, Ad Performance, Subscription Performance, and individual department performance displayed in simple graphical formats. ClicMotion’s automated learning component means the system is also analyzing this data to determine which components from past campaigns to apply to future campaigns for maximized return.
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Custom reporting is available within the platform via click and sort functionality, providing numerous statistics from basic ROl Lift to more complicated analytics like potential customer defections that offer you the opportunity to reach out quickly with a retention-driver. Additionally, the platform provides data for ongoing A/B testing, but on a massive scale.
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Compliance
ClicMotion takes PII data compliance seriously; utilizing advanced digital protocols and standards, data is housed via a certified third-party “cloud” network (Amazon AWS), giving the user confidence their data is secure.
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Additionally, the platform allows for simple “opt-in/out” administration of consumer communication preferences. These rules are in place to protect a dealer’s valuable customer data, but with flexibility to share data and knowledge (analytics) when co-marketing is beneficial (on a permission basis).
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