The genesis of ClicMotion was a gathering of seasoned automotive executives who recognized the need for the industry to catch up with the intelligent marketing techniques that had already transformed the e-commerce sector. The consensus was that any successful platform would need to:

• Be built on state-of-the-art, open architecture
• Provide end-user desktop access via the cloud
• Deliver a cost-effective and easy-to-install solution

The ClicMotion platform was built from the ground up around these principles. The result is a modern, scalable solution that successfully completed dealer and dealer-group pilot programs and is now available to dealerships, dealer groups, OEMs, captives, and their advertising agencies.