ClicMotion and Urban Science® Team Up to Bring Deeper Automotive Intelligence to Marketers
Collaboration brings ClicMotion’s AI-native customer intelligence and true multichannel activation platform together with Urban Science automotive data to help marketers better identify, engage and measure high-value audiences.
Boca Raton, Florida, Sep 29 — ClicMotion, an AI-native automotive customer data and marketing intelligence platform, today announced a collaboration with Urban Science, a leading global automotive consultancy and technology firm, to bring enhanced automotive audience intelligence and sales measurement capabilities to the ClicMotion platform.
By working together, ClicMotion and Urban Science will help automotive OEMs, dealers, and agencies make more informed decisions about who to reach, when to engage them and how marketing activity translates into vehicle sales.
ClicMotion connects customer, vehicle, behavioral, campaign and third-party data to create actionable customer intelligence across the automotive lifecycle. The collaboration with Urban Science adds another layer of automotive intelligence, helping marketers better identify in-market consumers, build and activate relevant audiences, and gain greater visibility into marketing outcomes.
“Automotive marketers have no shortage of data. The challenge is turning that data into decisions that actually drive revenue,” said Mike Doobay, CEO, ClicMotion. “By teaming up with Urban Science, we’re bringing another powerful layer of automotive intelligence into ClicMotion, helping our clients better understand where the next opportunity is, reach the right customer at the right time and understand what ultimately drives a sale.”
Through the collaboration, Urban Science is providing automotive sales data to help ClicMotion automate a Sales Matching and Suppression pipeline for suppressing recent automotive purchasers, informing audience segmentation, optimizing campaign messaging and follow up cadence, and ultimately connecting campaign exposure to verified vehicle sales.
That intelligence can then be activated through ClicMotion’s true multichannel marketing capabilities across digital, social, CTV, email, SMS and print. Rather than relying on disconnected campaigns or traditional batch-based direct mail, ClicMotion can trigger personalized communications based on customer signals and events, including individually triggered print, helping marketers deliver the right message, through the right channel, at the right moment.
Bringing these capabilities together will help automotive marketers move beyond fragmented customer records, broad audience targeting and channel-level metrics toward a more connected approach to acquisition, retention and repurchase.
When asked about the relationship, Carl Matter, Urban Science AdTech Performance Director said, “ClicMotion shares our goal of helping automotive marketers turn complex data into simple, actionable insights. ClicMotion’s ability to connect and optimize multiple touchpoints within one platform is an ideal pairing with Urban Science and when combined, offers marketers a prime opportunity to make more informed decisions and maximize business impact.”
For ClicMotion, the collaboration is another step toward building an always-on intelligence layer for automotive marketing. Rather than treating customer acquisition, ownership, service, retention and repurchase as separate campaigns, ClicMotion brings data, intelligence and activation together around a continuously evolving customer profile.
The result is a more connected approach to automotive marketing: identifying opportunity, triggering the right message across the right mix of channels, measuring real-world outcomes and using those insights to inform what happens next.
About ClicMotion
ClicMotion is an AI-native automotive CDP and intelligence platform that connects in-market prospects, customers, offers, and vehicle data to power smarter decisions, personalized experiences, and measurable revenue growth across conquest and loyalty marketing.
Built for OEMs, dealers, captive finance companies, and agencies, ClicMotion combines customer intelligence with true multichannel activation across digital, social, CTV, email, SMS and triggered print, supporting the full automotive lifecycle from conquest and acquisition through service, retention and repurchase.
Visit clicmotion.com for more information.
About Urban Science
Urban Science is a leading automotive consultancy and technology firm that serves automotive original equipment manufacturers (OEMs) and dealers, and AdTech companies that support them, around the world. Headquartered in Detroit and operating in 17 office locations globally, Urban Science taps the power of its science – and its unrivaled data, solution offerings and industry expertise – to create clarity and business certainty for clients in even the most chaotic market conditions.
Visit UrbanScience.com for more information about how Urban Science helps the automotive industry gain a competitive edge by taking the guesswork out of critical business decisions. This in turn, drives improved efficiency and profitability industrywide.
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